StoryDriveChina 2013: Now we may look forward…
The late afternoon slot may not be the best loved, but at 4.30 on the first afternoon of StoryDrive China 2013, the cross-media guru from the US, Matt Costello, grabbed everyone’s attention with his...
View Article8.45am – The Publishers Training Programme in Ahmedabad
On a bright and sunny day in Ahmedabad, 17 senior publishers are preparing themselves to become students again. No matter what age, no matter what company they are from, they will all sit together, day...
View ArticleInnovation driven: Marketing in India at the IIM A
There was a time when the biggest competitor for a publisher was another publisher. But more players are entering the market, giving content for free, surfing easily on the digital wave and don’t see...
View ArticleThe leaders of tomorrow at the Publishers Training Programme
By the time we go, we only experience a small part of what we are capable to do, said Prof. T.V. Rao this morning on the third day of our Publishers Training Programme. If you want to discover the...
View Article“Marketing for the future”
Two watch words: marketing and the future. What are the unexplored angles to marketing in the publishing industry that could become a practice in the future? This and other related questions are what...
View ArticleStoryDrive ASIA 2014 – Impressions from Day 1
Martina & Simon, Canada/ Korea present eat.your.kimchi, Photo by Christian Y. Schmidt The StoryDrive Asia (formerly StoryDrive China) conference was opened in the morning on Thursday May 29th in...
View ArticleDay 2 StoryDrive ASIA 2014 – Highlights and Conclusions
Presenter James Chau, Photo by Christian Y. SchmidtFriday, May 30th, Beijing. On the second day of StoryDrive Asia 2014, the conference fully lived up to its new branding: The stage was dominated by...
View ArticleDesign meets Story Telling – Sven Ehmann from gestalten
Sven Ehmann at StoryDrive Asia, photo: Christian Y. SchmidtSven Ehmann from the Berlin based art and design book publisher gestalten (=which means ‘design’ in English) took part in a travel program for...
View ArticleWHEN A STORY GOES DIGITAL – A JOURNEY. The Transmedia Storytelling...
Transmedia Masterclass: Ralph Mollers August 26, 2014 Transmedia Storytelling Masterclass, JUMPSTART Ralph Mollers is a big name in the publishing industry and his workshop this morning proved exactly...
View ArticlePlay to Learn
A workshop for Teachers in collaboration with Pratham Books, at the recently concluded JUMPSTART, in New Delhi on August 26, 2014 www.jumpstartfest.com If numbers indicated success, the Play to Learn...
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